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the Eco Helper - Davey and Daphnah Contact

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BUSTED! Don’t believe these email lies! 🤥

🤥 Automations are out of touch, not human
💥 You can use automations in an intentional way to connect with your people and nurture relationships

🤥 Don’t want to annoy subscribers
💥 They signed up for a reason. They want to hear from you. Not sure what to say? Just ask them, experiment, think of the problems they might be facing and how you can help them. Be authentic, provide value, and give them the choice to unsubscribe if they aren’t into it anymore.

🤥 List is too small
💥 A small engaged list is better than a huge list that doesn’t open your emails.

🤥 Email is dead
💥 There’s no algorithm in our inboxes. Everyone is using email to communicate in their business so they’re more likely to see your message.

🤥 One perfect day to send
💥 There’s no perfect day to send. The best practice is to try to send your emails as consistently as possible. Your subscribers will begin to expect your love letters.

🤥 My list is cold
💥 Well let’s warm ‘em up! Let them know what you’ve been up to, remind them who you are and why they might have signed up originally. Offer some value and try to maintain some consistency. You could even write or setup a warm-up sequence.

What myths have you been told about email? 👀

——
👉 Looking for support with your email marketing? Check out our new DFY Email Nurture Sequence Package - link in bio @theecohelper

Save energy and make meaningful connections at the

Using automation in your business saves energy! 🔋

As a sustainable business, we know you can get down with that.

So many systems in your biz could use a little automation, but one of the first we recommend is your email marketing. For a few different reasons…

First, you need a space off social media where you can connect with your audience. You don’t own your IG account, but your EMAIL LIST is yours!

Got a lead magnet you want to provide to your audience?

All you gotta do is tell people about it & where to find it. Then your automated email system can deliver it, welcome them, and share more about you & your biz with them.

Sending each subscriber an automated email, or better yet ✨a welcome sequence✨ can keep your biz top of mind, showing up in their inbox for days even weeks nurturing your relationship while you’re busy serving your current clients.

Imagine if you had to do that all manually… One by one, subscriber by subcriber, email by email. There’s a MUCH better way! You can make your email marketing system work for you. 💪

When you automate your emails, you’re creating a more sustainable business.

More sustainable for your business so you can focus on growth.

More sustainable for the clients you’re able to pay more attention to.

More sustainable for your own energy so you can focus on taking time to rest, plan, and finding joy. So you can continue to create the impact you set out to make.

We could talk all day about the power of automation, but here are a few more email automation ideas for you:

🚀Launching a service
💸Post-service purchase
🔗Tag links in your emails to better segment your list
📋Survey your list and tag their interests
🌏Seasonal sales or offers - Earth Day, Giving Tuesday, Quarterly offers/events
🎉Client celebrations - join your group, birthday, client anniversary

Would you like to implement more automation to have the sustainable business of your dreams?

[We're launching a new service tomorrow if you do 😝]

This automation has serious power! 💥 We’re t

Sorry to break it to you, but not everyone you mee

Sorry to break it to you, but not everyone you meet online is going to trust you right away.

So how can you deliver your world-changing message or impactful services if your audience doesn’t quite trust you yet?

Well, friend, there are several ways to establish trust with your audience, but today we’re talking about building trust with Email Marketing.

Every person on your list trusted you enough to share their email address, now let’s deliver!

💚VALUE
💯AUTHENTICITY
💪CHOICE

Time to break down 9 ways you can create and nurture relationships with emails💌

💚VALUE: Treat the humans on your list with care by giving more than you take or ask.

~Tips + techniques
Share your best strategies, business/life lessons, and advice.

~Free resources
Point to blogs, relevant Instagram posts, and other freebies to better serve your list.

~Other voices
Hear a podcast or see an article your audience might find helpful? Send them there!

💯AUTHENTICITY: Be real. Talk to them like you’d talk to your friend or client.

~Relatable stories
Be honest about a struggle or success you’ve experienced in your business or life, how you felt and how you got through it.

~Values
Be open about where you stand on a current issue, event, or something important to you.

~Setbacks
Think about a time you experienced a failure or shortcoming. What did you learn? How has it changed who you are today?

💪CHOICE: Human-first email marketing means respecting the people behind the screen. Give them freedom to choose.

~Double opt-ins
Make sure people really want to subscribe to your list. With a double opt-in, they’ll receive one email to confirm their subscription.

~Options
Give people the choice to opt in or out of your welcome series or current sales funnel or ask polls in your emails for opinions on future content.

~Easy opt-out
Make unsubscribing easy as coffee because it’s the right thing to do. (And it could protect you from being marked as “spam”).

If you approach emailing your subscribers in a human & ethical way, they are more likely to trust you. More likely to read, listen, follow, engage, and buy. Sounds nice, doesn’t it?

Are you using email in your overall marketing strategy?

Giving back

This is rooted deeply in our values as a business and as human beings. We are proud members of 1% for the Planet.

Our Pledge

We pledge to be honest & transparent with our sales and all of our communications. This is what The Ethical Move represents for us.

Mission

The Eco Helper supports entrepreneurs using their business for good – for people & the planet over profit – through eco-conscious virtual business assistance.

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